I am My Audience

I keep saying 'I am my audience'. Jury is still out as to whether or not that's a viable business strategy - but it's what I know and it's what feels right - so it's what I'm doing.

I'm shopping for and selling to people that like what I like, people that are drawn to the same lines, colors, and textures as I am. Also - people who are searching for a vision that they can't come to on their own. To that point, I care a lot about how I'm marketing this venture - the pieces I'm choosing to sell, my signage and booth decor, the way I talk about what I'm doing (here, on Pinterest and on FB)...even my price tags are a detail I'm super nerdy about.

I've designed a tag that I'd be drawn to...and I hope it serves my audience well. I want to scream the prices because - let's face it - that's the bottom line. I also want to provide details about the pieces - certainly if there's a known maker or designer - I want to educate my shoppers about that. I am conjuring up descriptions that are informative and fun. Such as - "Super collectible but more importantly - SEXY!"

As with everything I write - the descriptions are conversational - and hopefully not obnoxious. I chose to write them on my typewriter because 1) I never love my handwriting and 2) it's so charming and vintage all by itself.

Here's a peek. Enjoy!