Monday, February 20, 2012

I am My Audience

I keep saying 'I am my audience'. Jury is still out as to whether or not that's a viable business strategy - but it's what I know and it's what feels right - so it's what I'm doing.

I'm shopping for and selling to people that like what I like, people that are drawn to the same lines, colors, and textures as I am. Also - people who are searching for a vision that they can't come to on their own. To that point, I care a lot about how I'm marketing this venture - the pieces I'm choosing to sell, my signage and booth decor, the way I talk about what I'm doing (here, on Pinterest and on FB)...even my price tags are a detail I'm super nerdy about.

I've designed a tag that I'd be drawn to...and I hope it serves my audience well. I want to scream the prices because - let's face it - that's the bottom line. I also want to provide details about the pieces - certainly if there's a known maker or designer - I want to educate my shoppers about that. I am conjuring up descriptions that are informative and fun. Such as - "Super collectible but more importantly - SEXY!"

As with everything I write - the descriptions are conversational - and hopefully not obnoxious. I chose to write them on my typewriter because 1) I never love my handwriting and 2) it's so charming and vintage all by itself.

Here's a peek. Enjoy!


  1. Sarah,
    I'm impressed! I love your style and I think this is awesome.

    1. Thank you so much! This whole thing is exciting and interesting. I'm learning new things every day about this market and I'm so happy to be more available to my family than I have been in years! I'm getting dirty and using my creativity again - It's a best case scenario all-round.

      I love that you love it! <3